Growing your Page views - the why and the how
Oh page views - can't live with 'em, can't blog without 'em.
Page views are the base metric for almost any blog based business and they are certainly something you want to keep an eye on. Using your road map to help you develop plans to increase page views is always a solid way to use your time.
But there are a few things to bear in mind when you're trying to grow your blog's pageviews.
What is a page view?
A page view is counted when any one person visits any one page on your blog and stays there for a length of time between three seconds and thirty minutes.
If someone leaves your post before three seconds? It doesn't count. That's called a Page Bounce. (Imagine it's like a ball bouncing momentarily off the floor - the reader hits your post and immediately 'bounces' away).
After thirty minutes, Google stops measuring the live activity on your site. So if someone opens your blog and forgets to close the tab all day, that will count as one session and one page view and the counter will time out at 30 minutes.
^^Whoa. That just opened up a whole new line of definitions. Follow me, it's cool:
Page Session: A page session is best described using an example. If I visit your blog home page, click to a post, and then click to your About Page that is three page views (home, post, about) and ONE session. A session is one user's entire experience on your site. As your site grows, you want to increase the number of SESSIONS you attract.
Why do I want to grow Page Views and Sessions?
The short answer is money.
When you're pitching your blog to sponsors, they will want to understand the size, scale and reach of your blog. If you're able to tell them that you average 10,000 page views per month, then you'll have a great starting point to negotiate your partnership.
Furthermore, if you use an ad network to serve display ads on your site, the rates you get (also known as a CPM rate) will be calculated based on page views and sessions. (There are a few other factors that will determine what your display ads sell for, but in general it's page metrics).
The other more nuanced reason is control.
When you have higher page views, you're able to gather more data about who's landing on your site and when. With that kind of information, you're better able to control the flow of information to your advantage. Imagine you determine that your site is most active at 11pm at night on Sundays! Then that would be a great time to publish new content or launch a new freebie.
But wait? Who's tracking all of this on my site? Big Brother?
No. Not big brother :) All this information is easily available via Google Analytics. When you launched or set up your site, you should have installed a simple Google Analytics tracking code into the header of your site. It then tracks every single click anyone takes on your blog.
Google Analytics is an absolute GOLD MINE when it comes to understanding your readers.
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